{"id":51,"date":"2022-01-08T14:00:43","date_gmt":"2022-01-08T14:00:43","guid":{"rendered":"http:\/\/haighandmartino.com\/?p=51"},"modified":"2022-04-29T14:34:09","modified_gmt":"2022-04-29T14:34:09","slug":"the-right-colors-for-your-brand","status":"publish","type":"post","link":"http:\/\/haighandmartino.com\/brand-designs\/the-right-colors-for-your-brand\/","title":{"rendered":"The Right Colors for Your Brand: How to Choose the Perfect Palette"},"content":{"rendered":"

Choosing the right colors for your brand can be a challenge. But with the right tools and advice, you can select a palette that will help you stand out from the competition. In this blog post, we’ll discuss how to choose colors that are both on-brand and visually appealing. We’ll also provide tips for using color in your marketing materials. Let’s get started!<\/p>\n

Picking and using brand colors<\/h2>\n

When it comes to branding, colors are everything. The right colors can communicate your brand\u2019s personality and make a lasting impression on your customers. But with so many colors to choose from, how do you know which ones are right for your brand?<\/p>\n

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Here are a few tips to help you choose the perfect colors for your brand:<\/p>\n

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  1. Keep It Simple<\/li>\n<\/ol>\n

    While it may be tempting to choose a wide range of bright, bold colors for your brand, try to keep it simple by using no more than three or four different colors in your palette (including neutrals). This will help ensure that your branding is consistent across all platforms without looking too busy or cluttered.<\/p>\n

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    1. Do Some Research<\/li>\n<\/ol>\n

      If you\u2019re having a hard time choosing between two or more colors, it can be helpful to do some research. Look at the websites of companies in your industry and see which colors they are using. You may discover that certain colors are more commonly used than others. For example, blue is often favored by tech companies while green tends to be used by eco-friendly brands.<\/p>\n

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      1. Consider Typography<\/li>\n<\/ol>\n

        While you\u2019re looking at other websites, pay attention to their typography<\/a> as well as their color schemes. Complementary fonts work very well together (e.g., sans-serif for headlines and script for subheads), so choose something similar for your own site if possible. However, it\u2019s also important not to get too matchy-matchy with your colors and fonts. Stick to two or three different fonts total so that your branding doesn\u2019t look too busy.<\/p>\n

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        1. Test, Test, Test<\/li>\n<\/ol>\n

          Once you\u2019ve selected a color palette for your brand, it\u2019s important to test it out before you commit. Create mockups of your website or other marketing materials using the colors you\u2019ve chosen and see how they look. Make sure the colors work well together and that they convey the message you want to send. You may also want to ask friends or family members for their opinion on the colors you\u2019ve selected.<\/p>\n

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          The top logo color combinations and how to use them<\/h2>\n

          Some of the top logo color combinations include:<\/p>\n