{"id":49,"date":"2022-03-27T14:00:42","date_gmt":"2022-03-27T14:00:42","guid":{"rendered":"http:\/\/haighandmartino.com\/?p=49"},"modified":"2022-04-29T14:31:54","modified_gmt":"2022-04-29T14:31:54","slug":"unique-value-proposition","status":"publish","type":"post","link":"http:\/\/haighandmartino.com\/ecommerce-tips\/unique-value-proposition\/","title":{"rendered":"How to Create a Unique Value Proposition That Drives Conversions"},"content":{"rendered":"
If you want your business to succeed, you need to create a unique value proposition (UVP) that drives conversions. Unfortunately, many businesses don’t take the time to develop a UVP, which can hurt their chances of success. So what is a UVP and how can you create one for your business? Keep reading to find out!<\/p>\n
<\/p>\n
There are four main types of unique value propositions:<\/p>\n
While all four types of UVPs can be effective, it is important to choose the most relevant one for your target market and business strategy. For example, if you offer a product or service with advanced features, you can focus on that unique advantage in your UVP. On the other hand, if you compete on price, you may want to focus on how much less expensive your products or services are than those of your competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"
If you want your business to succeed, you need to create a unique value proposition (UVP) that drives conversions. Unfortunately, many businesses don’t take the time to develop a UVP, which can hurt their chances of success. So what is a UVP and how can you create one for your business? Keep reading to find…<\/p>\n","protected":false},"author":1,"featured_media":24,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11,10],"tags":[],"jetpack_featured_media_url":"http:\/\/haighandmartino.com\/wp-content\/uploads\/UNIQUE_VALUE_PROPOSITION_2.jpeg","_links":{"self":[{"href":"http:\/\/haighandmartino.com\/wp-json\/wp\/v2\/posts\/49"}],"collection":[{"href":"http:\/\/haighandmartino.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/haighandmartino.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/haighandmartino.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/haighandmartino.com\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":3,"href":"http:\/\/haighandmartino.com\/wp-json\/wp\/v2\/posts\/49\/revisions"}],"predecessor-version":[{"id":67,"href":"http:\/\/haighandmartino.com\/wp-json\/wp\/v2\/posts\/49\/revisions\/67"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/haighandmartino.com\/wp-json\/wp\/v2\/media\/24"}],"wp:attachment":[{"href":"http:\/\/haighandmartino.com\/wp-json\/wp\/v2\/media?parent=49"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/haighandmartino.com\/wp-json\/wp\/v2\/categories?post=49"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/haighandmartino.com\/wp-json\/wp\/v2\/tags?post=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}